http://www.kidshealth.org/parent/pos...rialistic.html
It's not the actual gifts but what's behind the presents that's important - the spirit of giving. Help your kids learn the fun of giving, and how rewarding it can be to look for, make, and wrap something special - or do something special - for people they care about and others who are in need.
Teach the kids to question marketing methods
Focus on Family traditions
Teach children to give of themselves
Give gifts with meaning
Give philanthropic gifts
Be a Good holiday Role model