Our Current Audience:
Currently we attract approx. 43% of our target audience, peolpe searching google, yahoo, msn, etc., for social related issues. 43% represents a rather generous figure given the fact that a number of the search results bringing guests here are duplicates and/or borderline issues we should cover.
The above demonstrates a cross section of the people finding Lifesupporters.com. We have managed to gain some views from keywords that are inline with the site such as depression, family, issues, poly fidelity, diabulimia, etc., but as you can see they represent only a small percentage of actual visitors finding what their looking for.
As bad as this may sound consider the fact that we're not exactly good at keeping our topics on track nor do we title our topics appropriately all the time. Many of our topics are titled similar to the following:
- have you ever...
- i need help
- what is your...
- what do i do?
Nobody searches for the above in google or any of the search engines. Add the fact that we aren't all that great at keeping topics on track and what percentage of our content is now relevant, targeted and actually useful, 40%, 35%, 30%, more, less?
As I'm sure you already know, when you come across a site that does not represent what it is you were looking for you either search again or click the little red
Needless to say we need to find ways to ensure we're attracting the proper audience, those looking for help or information on social issues.