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Originally Posted by darkangelism
Networks buy exclusive rights because it is a lot of money in advertsing revenue.
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I understand that but they also make an assumption that everyone knows of them as an exclusive channel for that sport/event. The problem is that if you live on the other side of the country or another country entirely, you have no idea who's televising what. I can guarantee you that it's a loss of potential revenue.
The same problem goes for tennis, I love the game and would watch it all the time but try finding a network that televises the major events regularily, epecially in Canada.