Essentially, it means that if you were to search for many of the keywords I use for this site, we would no longer turn up as the 4 millionth site listed out of 4 million.
The whole idea is to get as high a page ranking as possible so if someone goes to google, types in family support or or one of my other keywords, we would show up on the first page. Of course we'd need a page ranking of 10 / 10 and need to be well inside Alexa.coms 100,000 top page list.
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